Our redesign

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Our new packaging!

The stages of our decision

Saturday, February 24, written by Charlotte DV

Thibaut and Jean, the founders of CAPS'ME, have always placed functionality at the heart of their project. But there comes a time when you also have to think about packaging. And that's exactly what they've done, with a little outside help and a lot of thought. We invite you to dive into the heart of our rebranding!

WHY A REDESIGN?

During their spotlight appearance on Qui Veut Être Mon Associé en 2023, the CAPS'ME shakeur convinced the four investors, despite one small reservation: the packaging... Marc Simoncini, renowned on the show, went so far as to describe it as "engineer's packaging": functional but lacking in appeal. This was not a priority for our two founders, who have always preferred to bet on an operational product rather than anything else.
A redesign was therefore necessary!

Two young French engineers have come up with a clever way to do away with disposable capsules....

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THE CHALLENGES OF THIS REDESIGN

Following the visit, the two founders drew up the specifications for the redesign of the box. And the challenges were many... First, customers were unfamiliar with CAPS'ME. So they need to understand what the box contains, and how to use it at a glance.
We also need to standardize the territories of expression: website, social networks, press....

The aim is to address the issue of ecology without being overly technical or guilt-inducing, and to stand in stark contrast to the classic, very dark, premium coffee world.

It makes all the difference

Sasha M.

Sometimes it doesn't take much, but it sure makes a difference in understanding the product in the first few seconds! Well done Jean and Thibaut⚡️

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THE FINAL RESULT

Under the guidance of Anthony Bourbon, Thibaut and Jean worked with the Pixelis agency on a complete rebranding. The result? A visible transformation:

Shaker in the spotlight

We immediately understand what's inside our box.

A brush stroke

He repeats the same gesture as the shake!

Kraft galore

It gives a technical edge without being too complex!

Yellow, of course

Our historic color to show our cheerful side, in contrast to the world of coffee.

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CONCLUSION

With this new look, CAPS'ME is ready to conquer not only the market but also the hearts of its customers. The before and after transformations speak for themselves: we've reinvented our packaging and enriched the user experience. Every time you enjoy your CAPS'ME coffee, remember that every detail has been designed to combine ecology, pleasure and practicality!

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