Our history

CAPS'ME is the story of two friends, Thibaut and Jean, students and great coffee lovers. Like 2 million French people every day, they drink their coffee with a capsule machine. But when it's time to throw their capsules in the garbage can, they always feel the same twinge of regret...

May 2020: the debut


During the first lockdown, the two friends set themselves a challenge: to find an easy way to reuse coffee capsules. Their shared apartment turned into a full-fledged engineering workshop. They rolled up their sleeves, armed themselves with 3D printers, a good dose of creativity, and after several months and over 100 prototypes, they designed an innovative shaker that fills a capsule in 15 seconds. CAPS ME was born !


September 2020: the Ulule campaign

With the product ready, packaging finalized, a campaign video shot, and a name chosen...

It was time for the two young entrepreneurs to launch their product! The CAPS ME shaker went on pre-order on the Ulule platform and then something amazing happened...

Or rather the explosion!

In just one month, they generated over 110,000 euros in revenue.

They found themselves having to put their studies on hold, traveling across France to launch production, and visiting banks to finance further development.

After 1, 2, then 3 loans at the ages of 22 and 23, totaling 200,000 euros in debt, they managed to sell to over 2,000 people in less than a month and achieve 110,000 euros in revenue!

January 2023: Who wants to be my partner?

Mom, I'm going to be on TV!" Thibaut and Jean are among the lucky ones chosen for the famous TV show. With a polished pitch, two enthusiastic engineers, and a well-presented product... it's a success: CAPS ME impresses all 4 investors!

Ultimately, they decide to accept the support of Anthony Bourbon, a renowned investor who promises to assist them with marketing and SEO.


Coffee capsules, packaging, and a brewing machine with a poured coffee glass.

October 2023: Launch of Dolce Gusto


In November 2023, CAPS'ME is taking the next step by making its reusable capsules compatible with Dolce Gusto® coffeemakers. Made of 5 pieces of plastic or aluminum, Dolce Gusto® capsules are even less recycled than Nespresso® capsules.

By extending their range to include Dolce Gusto®, CAPS'ME now offers an ecological solution to the 5.5 million followers of the famous brand. This extended compatibility is in line with CAPS'ME's mission to make ecology accessible to all, regardless of the coffee machine used.


January 2024: CAPS'ME pro!

"Fed up with being green at home and polluting at the office!"

CAPS ME launches its version for professionals, with a system for delivering (by bike!), collecting and refilling reusable coffee capsules. A fast (and ecological) solution for XXL teams!

The offer has already won over companies such as Engie, Monoprix and RATP....But this is just the beginning!


The best is yet to come...

We're now a great team of 11 people, ready to give our all to develop CAPS'ME! We all share the same goal: to get as many people as possible to switch to reusables!